The Business of Green Media Conference Recap

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Industry and academic speakers covered a variety of topics at the 2009 Business of Green Media conference this January.  manroland was proud to support this key conference again this year. The beautiful campus of California Polytechnic Institute in San Luis Obispo served as the perfect backdrop for printers, government officials, educators and members of industry to hear the latest concepts and share ideas on sustainability.

There were 8 main sessions and several breakout discussions that covered the range of topics from calculating the carbon footprint to Sustainable Green Printing.

Professor Roland Geyer from the University of California presented an analysis of a sustainability for a common product in his presentation titled, “ Corporate Environmental Performance from a Life Cycle Perspective.”

Key points included:

  • Product life cycle, not corporate boundaries define the system (of sustainability)
  • Life cycle assessment aims at quantifying the environmental impacts across all relevant environmental concerns and tall relevant life cycle stages.

The Sustainable Green Printing (SGP) Partnership was explained in detail.  This is a program by which printers are recognized for sustainable green printing practices.  Printers have found that the certification allows printers to have better alignment with customers and it provides a marketing advantage.  It also brands the printer as a leader in sustainability and validates their accomplishments.

Link behind “Sustainable Green Printing” above:

Sustainable Green Printing is:
The incorporation of green business practices that provide environmental stewardship, corporate social responsibility, and protection of employee health and safety through the efficient use of renewable resources, energy and recycling.

The program provides:

  • A credible registry system for printers
  • An independent organization
  • A set of clear criteria to define Sustainable Printing
  • A third party verification system

Printers can prepare for certification or just institute green practices by developing a sustainability policy, implementing a sustainability management system, and use metrics to measure progress.

Jim Duffy, President of Alonzo printing described how his company achieved SGP certification and the benefits for his community and his customers.  The SGP process, he said, provides a roadmap for printers on the printed product, the printing process and the envelope around the printing facility.  The keys to success in sustainability are top level commitment, a sustainability committee and metrics.  Jim described how an audit by the electrical utility identified savings of about 15% on energy which is just under a ton of greenhouse gases.  As a manroland customer, Alonzo has gained the benefits of reduced waste through superior makeready performance.  Jim is proud to say that Alonzo is over 30 years of printing and over 20 years of GREEN!